photos courtesy: Domonique Harris

The Public Relations Student Society of America Induction Ceremony for the Norfolk State University Spartan Chapter. It was an honor, to say the least. The academic and professional lives of 26 students, including myself, were changed on the evening of February 24, 2010. We were inducted into the student chapter of the world's largest organization for public relations professionals. An organization that currently has approximately 10,000 members and nearly 300 Chapters at colleges and universities in 43 states, the District of Columbia and Argentina; impressive coverage by any measure.
Dr. Wanda Brockington, PRSA member and Mass Communication and Journalism Chairperson, set the tone of the ceremony with a warm welcome. The communicative baton was then passed to the 2009-2010 PRSSA President, Kweneshia Johnson, followed by Treasurer, Crinesha Brooks and Keona Prude, PR Director. They spoke on the advancements and growth of PRSSA and the benefits of involvement in such an organization. New inductees learned that as a member of PRSSA, we'll have access to numerous benefits that will enhance our knowledge of the public relations profession. The benefits include, but are not limited to obtaining internships and jobs around the country, the ability to network with professionals and colleagues and the opportunity to attend national events.

She reminded us that as public relations students and professionals, it was vital that we continue to seek knowledge and hone our craft. "You must write well". That declaration was repeated emphatically and with insistence. Hughes impressed upon the current and new members, the importance of competitive communication skills and the necessary familiarity with new and social media platforms. Hughes closed by reminding students and members or the PRSSA Vision: G.E.A.R.S.. The acronym stands for Growth, Education, Advancement, Relationships and Students. Mindy Hughes says PRSSA is more than just an organization, it can begin to feel like family if you embrace it as such. As message dually noted by many in attendance.

Informed and encouraged, new inductees rose to their feet and repeated the words known as the PRSSA Code of Ethics and Pledge to the Society: To conduct myself professionally, with truth, accuracy, fairness and responsibility to the public, fellow members and to the Society; to improve my individual competence and advance the knowledge and proficiency of the field of public relations; and to adhere to the articles of the Member Code of Ethics/Conduct by the PRSSA National Committee.
We made our promises, accepted our induction certificates from NSU PRSSA Advisor, Dr. Marcia A. Taylor, and exited, armed with a new found level of respect and enlightenment. I am now a proud member of PRSSA. I am honored.